Aceh, JurnalPost.com - The name Zia Maulidin may not appear on television screens very often, but on TikTok, this creator from Aceh already has millions of people waiting for his content.
Zia is the figure behind the TikTok account @xxgirls02, also known as Kosong. The account has grown to have approximately 6 million followers with a total of 2.2 billion likes. These figures reflect the massive response from netizens to the content he has built over time.
Interestingly, Zia is not known for prank content, sensationalism, or mindlessly following viral trends.
Instead, he chooses music, snippets of lyrics, quotes, and emotionally nuanced visuals as his signature style.
These pieces of content speak volumes about feelings that are close to the lives of young people—ranging from falling in love, loss, life struggles, and disappointment, to trying to make peace with oneself.
Many of his followers have come to treat his posts as a companion when they are in a certain mood.
Starting from a Passion for Music
Zia's journey as a creator did not start with a grand concept.
He initially created content simply because he loved music, lyrics, quotes, and emotionally nuanced visuals. The response from TikTok users then prompted him to start seriously exploring that concept.
Media Indonesia noted that Zia continuously experimented with various forms of presentation while observing audience reactions. From there, he learned to understand what kind of content could be accepted by the audience without losing the character he had already built.
For Zia, social media is not just about uploading videos and chasing view counts.
He views TikTok as a medium to convey something through a combination of images, music, and simple words.
That seemingly simple content can actually hold a different meaning for every viewer.
This is what often leads Zia's content concept to be associated with “emotional recovery”.
This is not recovery in a medical sense, but rather emotional content that provides space for viewers to briefly enjoy music, read relatable words, or simply feel that someone else understands what they are going through.
6 Million Followers Didn't Happen Overnight
Building an account with millions of followers is certainly not a matter of going viral just once.
Zia has had to deal with rapidly changing trends. Content that receives a huge response today may not yield the same results when a similar concept is uploaded again.
Therefore, evaluation has become an important part of his creative process.
He pays attention to audience feedback, follows social media trends, and experiments with new ways of presentation.
Nevertheless, Zia strives to ensure that these experiments do not cause his content's identity to be lost.
According to him, one of the main challenges of being a creator lies in the ability to remain consistent.
“The biggest challenge is maintaining consistency and continuing to produce something relevant,” said Zia.
Algorithmic changes also pose their own challenges. With an increasingly diverse audience, a creator cannot rely solely on a formula that has worked in the past.
Some videos receive a great reception, while others do not meet expectations.
For Zia, these results are not a reason to stop. Instead, they allow him to read the audience's character and improve the quality of his next content.
Not Stopping at TikTok
After gaining millions of followers, Zia apparently does not want his career journey to end as a TikToker.
He has begun to look at the possibility of taking the experience of building the @xxgirls02 account into a broader realm.
One of these is business and various creative projects.
JPNN reported that Zia is interested in developing a long-term career by remaining active as a content creator while building an identity in the creative industry.
His experience managing content for millions of viewers has become an important asset for him.
He has experienced firsthand how trends change, how audiences react, and how a simple concept can develop into a digital identity known by many.
Outside the world of content creation, Zia is also said to have an interest in sports or the gym, traveling, and music. These activities also open up opportunities for him to explore new concepts and projects in the future.
Although he is starting to look at business opportunities, Zia wants to maintain the character that helped the account grow.
For him, millions of followers and billions of likes are not the end of the journey.
Those numbers are the result of a long process of trying, failing, evaluating, and then creating again.
From Aceh, Zia Maulidin shows how an account that started from a love of music and simple words can reach millions of users across various regions of Indonesia.
Now, his challenge is no longer just about how to get the attention of netizens.
It is about how to maintain that identity while taking the name Zia Maulidin further beyond the TikTok screen.
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