JurnalPost.com -- The evolution of digital platforms has paved the way for many new professions that were once difficult to imagine. One individual who has successfully seized these opportunities is Ali Haidar, a gaming content creator from Kediri, East Java.
Ali began his journey as a creator in 2020. His entry into the digital content industry was not part of a long-term plan, but rather a response to shifting employment conditions caused by the Covid-19 pandemic.
Before he began creating content, Ali managed a local coffee shop.
"Because of the coronavirus in 2020, I could no longer continue working at the coffee shop," Ali said.
When the coffee shop operations ceased, he still had an active internet subscription that was previously used to support his business activities.
Ali then began to consider how he could utilize that internet connection to generate income.
"It felt like a waste to cancel the coffee shop's WiFi, but at the time, there was no income to pay for it. Eventually, I searched online for information about remote work," he explained.
During his search, Ali discovered information about Facebook Gaming. That was where his journey as a gaming creator began.
Consistency as the Primary Foundation
Born in Kediri in May 1986, Ali completed his education at a Madrasah Aliyah and has a background in Islamic boarding schools in Kediri.
Today, his primary activity is live streaming games on YouTube and TikTok.
According to Ali, one of the most important traits for a creator is not just the ability to play games, but also the skill to build communication with the audience.
"Always interact with the viewers and be consistent in your work," he said regarding the principles he upholds.
This approach has shaped the character of Ali's content. He chooses to present himself with a humorous, expressive, and communicative style.
This interaction turns his live streams into more than just gaming sessions; they become a space for communication between the creator and his community.
Becoming an Official Clash of Clans Creator
Ali's consistency in building his content eventually led him to a significant milestone in his digital career.
He became an Official Clash of Clans Creator.
Ali also received a gaming chair from Facebook as a token of appreciation for being in the best community category.
These two experiences remain the most memorable moments for him since he began his journey in the digital content world.
On social media, Ali has developed the identity of 'Ciduk Warrior' and actively engages with viewers across Facebook, YouTube, TikTok, and Instagram.
Yet, behind these achievements, Ali has a simple way of describing the personal brand he wants to build.
"I want to be known as the 'Village YouTuber'," he said.
This term serves as an identity that he feels is close to his character and the life he leads.
Targeting the Online Business Sector
Ali is currently still focused on live streaming games. However, he does not want to stop developing himself in just one field.
In the coming years, he aspires to venture into online commerce.
His journey as a content creator has provided him with experience in building an audience, maintaining communication, and sustaining long-term consistency.
Therefore, when asked for advice for those starting a career like his, Ali emphasized one thing.
"Be consistent in building your career. Don't make excuses while you are still struggling," he said.
Ali's experience demonstrates how changing circumstances can be the beginning of a new profession. From working at a coffee shop to searching for online work, and finally becoming an official creator for a popular game, it all started with the courage to seize the opportunities available.
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