BOJONEGORO, JurnalPost.com — A grocery store owned by Mamik in Tumbrasanom Village, Kedungadem District, Bojonegoro Regency, East Java, has become more than just a place for residents to buy daily necessities. The shop also provides financial transaction services through BRILink, assisting the community with money transfers and cash withdrawals.
The presence of a BRILink agent within the residential area offers significant convenience, especially for those who need banking services without having to travel long distances to a bank branch or ATM.
For Mamik, running a grocery store while serving as a BRILink agent is an opportunity to grow her business while providing essential services to the local community.
The two businesses run side-by-side. Residents who come to buy household goods can also utilize the financial transaction services available at her shop.
Helping Parents Send Money for College Students
One of the most frequent transactions Mamik handles is money transfers from parents to their children who are studying outside the region.
For families with children in college, sending living expenses and tuition fees is a routine expenditure.
However, not all residents have easy access to bank branches or ATMs. The presence of a BRILink agent provides an alternative for conducting transactions without having to interrupt their daily activities for too long.
"Many residents come here to transfer money to their children who are in college. So, when they need to send money, they can come straight here. There is no need to go far looking for an ATM," said Mamik.
According to her, this convenience is quite helpful for residents, especially when they need to make urgent money transfers.
Through the services available at her grocery store, the community can fulfill their transaction needs while shopping for household supplies in a single visit.
Farmers Utilize BRILink to Withdraw Harvest Proceeds
In addition to handling education-related transfers, Mamik often assists farmers who need cash withdrawal services after selling their harvests.
In areas where economic activity is closely tied to agriculture, cash availability still plays a crucial role in meeting various daily needs.
Money from the sale of agricultural commodities is used to cover household expenses, fund the next planting cycle, and meet other family needs.
Therefore, the ease of obtaining cash is a significant necessity for the community.
Through the BRILink agent, farmers with funds in their accounts can withdraw money without having to visit a bank branch or search for a distant ATM.
"This convenience is quite meaningful. Moreover, the residents' economic activities do not always allow them to leave their work just to perform banking transactions," Mamik noted.
The presence of transaction services within the village also gives residents more flexibility in managing their time. They can coordinate their financial needs with their business activities or work schedules.
Grocery Store and BRILink as Sources of Income
For Mamik, being a BRILink agent is not just about providing financial services. The activity also opens up additional income opportunities alongside the grocery store she has been running.
The two businesses complement each other. The grocery store provides daily necessities, while BRILink serves the community's banking needs.
This business model allows small business owners to leverage their existing premises to provide additional services to their customers.
On the other hand, the community gains access to financial alternatives closer to their homes.
Mamik expressed her satisfaction that her business not only provides economic benefits for her family but also helps meet the transaction needs of the residents in Tumbrasanom Village.
"I hope this business can continue to run and help residents even more. After all, everyone's needs for transfers and cash withdrawals are different. I strive to provide the best service possible," she added.
BRILink Agents Bring Banking Services Closer to Rural Communities
The presence of BRILink agents in rural areas is a form of expanding financial service access through partnerships between banks and local business owners.
Through these agency services, the public can perform a number of transactions without always having to go directly to a bank branch.
For the residents of Tumbrasanom Village, Mamik's services help address needs close to their daily lives, from sending money for children's education to withdrawing cash after the harvest season.
Mamik's story also demonstrates how small businesses in villages can grow by introducing additional services that are relevant to the community.
From a simple grocery store, Mamik not only serves the shopping needs of residents but also becomes a part of the financial activity that supports family life and the local economy.
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