BOJONEGORO, JurnalPost.com – The need to find the nearest ATM or bank branch often arises when people are traveling, especially in unfamiliar areas. To assist customers in obtaining this information, Bank Rakyat Indonesia (BRI) has introduced Sabrina, a virtual assistant accessible through the WhatsApp application.
Sabrina, an acronym for Smart BRI New Assistant, is a virtual assistant service developed by PT Bank Rakyat Indonesia (Persero) Tbk. Through this service, customers can obtain various banking information by engaging in digital conversations.
One of the key features offered is the ability to search for the nearest BRI branch or ATM. The presence of this service provides customers with the option to obtain information without having to visit a branch office or contact staff directly.
For people already accustomed to using WhatsApp for communication, a conversation-based service like Sabrina can be a practical alternative for accessing daily banking information.
Customers Find Sabrina Practical to Use
Nisa, a BRI customer in Bojonegoro, believes that Sabrina's presence is helpful for the public, especially when they need information regarding ATM locations while traveling.
According to her, using WhatsApp as a means to access banking services is a significant advantage because the application is already integrated into people's daily activities.
"In my opinion, this service is practical. For example, when traveling and needing the nearest BRI ATM, we can try to find the information through Sabrina on WhatsApp. So, there is no need to be confused about who to ask," said Nisa.
She noted that this type of digital service innovation provides unique convenience for customers who want to obtain information quickly.
Moreover, public demand for technology-based services continues to grow. Beyond just communication, digital applications are now utilized for various purposes, including searching for information and accessing financial services.
"Through Sabrina, customers can start a conversation via the official BRI WhatsApp number and follow the available prompts to get information according to their needs," she said.
With this mechanism, customers can select the information they require through the provided conversational guidance.
Complementing BRImo Digital Services
The presence of Sabrina is part of BRI's digital service development to provide alternative service channels for the public.
This service complements various existing digital banking facilities, including the BRImo application, which customers use to conduct financial transactions via their mobile phones.
Although both utilize digital technology, Sabrina and BRImo serve different functions.
Sabrina focuses more on providing information, service guidance, and assistance to customers through virtual conversation. Meanwhile, BRImo is a banking application that allows users to perform various transactions, ranging from fund transfers and bill payments to checking account balances.
These distinct functions offer customers the choice to use the service that best fits their specific needs.
When needing information regarding ATM or branch locations, customers can utilize Sabrina. For financial transactions, customers can use the BRImo application.
Ease of Access and Security Remain a Priority
Amid the increasing use of digital banking services, ease of access must go hand-in-hand with awareness regarding personal information security.
Customers need to ensure that communication is conducted through official BRI channels and must not share confidential data, such as PINs, passwords, and OTP codes, with other parties.
Using official channels is essential to avoid the risk of fraud by parties impersonating banking institutions via instant messaging applications.
The presence of Sabrina demonstrates that the development of digital banking services is not only focused on transactions but also on providing information that is more accessible to the public.
Through a WhatsApp-based service, customers have an additional option to obtain guidance without always having to rely on face-to-face service.
For Nisa, innovations like Sabrina represent a form of banking service adaptation to the habits of a society that is increasingly tech-savvy.
Banking digital transformation is not only about transaction speed but also about how the public can obtain information and services more practically according to their needs.
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