GRESIK, JurnalPost.com – Azzahro Nabila Rahma, a student from the S1 Digital Business study program at the State University of Surabaya (UNESA), gained direct experience in implementing digital marketing strategies through the Impactful Internship program at PT Petrosida Gresik.
During the program, Nabila participated in various company marketing activities, ranging from social media management and digital content optimization to e-commerce management and the production of agricultural educational materials.
Joining the Sales Department at PT Petrosida Gresik, Nabila had the opportunity to apply the knowledge gained during her studies in a professional work environment. She supported marketing activities through Sidamarket, the company's digital sales channel, and Sidacare, which focuses on customer service and agricultural education.
This experience not only provided her with an understanding of marketing operations but also introduced her to the processes of strategic planning, content production, publication, and performance evaluation of the company's digital media.
Managing Sidamarket Instagram Content
One of Nabila's responsibilities during her internship was supporting the management of the Sidamarket Instagram account. These activities included brainstorming, conceptualizing, creating visual materials, video production, writing captions, and publishing content.
To support more structured content management, Nabila developed a content calendar using Google Sheets. The calendar included publication schedules, themes, content types, descriptions, production progress, and approval status before materials were published.
In the production process, she utilized Figma to design feed and carousel posts, while CapCut was used to edit Reels videos.
The materials developed included introductions to agricultural products, product usage information, educational content, and promotions tailored to the company's communication needs.
In addition to producing content, Nabila conducted evaluations using Instagram Insights. Several indicators observed included content reach, audience engagement, profile visits, and link clicks.
The results of this monitoring served as evaluation material to understand audience responses and helped in drafting the next content strategy.
Involvement in Shopee Management and Live Streaming
Beyond focusing on Instagram, Nabila also gained experience managing e-commerce activities through the Sidamarket Shopee account.
In this capacity, she helped update product information, organize the catalog, and support order operational processes, including packaging products before they were shipped to consumers.
The catalog managed included various categories of agricultural products, such as fertilizers, herbicides, insecticides, and fungicides.
Nabila also had the opportunity to support the implementation of Shopee Live, a live streaming feature that allows the company to introduce products while interacting with potential buyers.
Through these activities, she learned how marketing communication strategies can be applied directly through marketplace platforms.
Her involvement in managing Instagram and Shopee also gave her an understanding of the importance of integrating social media with digital sales channels to support the company's marketing activities.
Producing Agricultural Educational Content with Sidacare
Nabila's experience became even more diverse when she was involved in producing educational content through Sidacare, the customer service channel of PT Petrosida Gresik.
In this activity, she served as both talent and a voice-over artist for several pieces of agricultural educational material. voice over for several pieces of agricultural educational material.
The content developed discussed various plant issues, pest identification, control methods, and agricultural product information, all delivered in a light and easy-to-understand language.
One of the programs involving Nabila was SidaStory, an educational content series that highlights plant problems and their alternative solutions.
Through this content production, Nabila learned that digital marketing is not always oriented toward promotion and sales. Informative content also plays a crucial role in building communication and providing value to the audience.
The experience of being talent and a voice-over artist helped sharpen her communication skills, creativity, and ability to convey information through digital media.
Documenting Company Activities
In addition to carrying out digital marketing activities, Nabila had the opportunity to be involved in documenting several internal company events.
Some of the documented activities included the Petrosida Agrifood (PAE) 2026 and the PT Petrosida Gresik Sales Working Meeting.
This involvement provided additional experience regarding the company's event documentation process, from capturing visual materials to utilizing them for communication and publication needs.
Through this activity, Nabila also gained a broader picture of company activities beyond social media and e-commerce management.
Impactful Internship as a Means of Competency Development
The Impactful Internship program at PT Petrosida Gresik became an opportunity for Nabila to develop professional skills while applying digital business competencies in an industrial setting.
During the program, she contributed to content planning, creative material production, social media management, e-commerce activity support, and digital content performance evaluation.
The implementation of a more structured content calendar, the development of varied publication materials, and the use of Instagram Insights were part of the efforts to support the company's digital marketing management.
This experience demonstrates that applying digital business strategies requires more than just the ability to use technology. Creativity, collaboration, communication, adaptability, and an understanding of audience needs are also essential parts of the practice.
For Nabila, her involvement at PT Petrosida Gresik serves as preparation for facing a professional world that increasingly relies on digital technology for business activities.
Through this program, student contributions are expected to support the development of the company's marketing communications while strengthening the connection between higher education and industry needs.
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