BOJONEGORO, JurnalPost.com – The evolution of digital banking services has made financial transactions more convenient for the public. However, not all customers adapt to these technologies immediately. Many still require assistance and guidance, particularly when encountering difficulties while using banking applications.
This was the case for Umi Kulsum, a Bank Rakyat Indonesia (BRI) customer in Bojonegoro. Although she had already installed the BRImo application, she admitted to facing challenges when attempting to conduct transactions on her mobile phone.
To resolve these issues, Umi decided to visit the BRI Bojonegoro office to receive direct explanations from the staff.
While at the branch office, she received guidance on using the BRImo application, ranging from understanding its features and menus to the specific steps required to complete a transaction.
"I was confused when using BRImo for transactions. Eventually, I came to the BRI Bojonegoro office and was helped by the staff to understand how to use it," said Umi Kulsum.
Direct Assistance Helps Customers Adapt
According to Umi, the assistance provided by the staff helped her better understand how to utilize digital banking services. The face-to-face explanation also helped her feel more confident in performing transactions independently.
This experience demonstrates that the presence of staff remains vital even as technology usage in banking services continues to grow.
For many, especially those not yet accustomed to financial applications, direct guidance can help reduce confusion while improving their understanding of available features.
Banking service is not only about the ease of accessing transaction facilities but also includes the ability of staff to assist customers when they face difficulties.
Varying levels of technological literacy among the public are one reason why face-to-face service remains necessary, even though many banking activities can now be performed digitally.
Digital Education as a Key Component of Banking Service
The BRImo application is one of BRI's digital banking services that allows customers to perform various transactions via mobile devices.
Through the application, customers can access a range of facilities, such as fund transfers, bill payments, digital product purchases, balance checks, and viewing account transaction history.
The availability of these services allows customers to meet various banking needs without always having to visit a branch office.
Nevertheless, technological convenience must be balanced with an understanding of how to use the application and ensure transaction security.
Customers also need to understand the importance of keeping their PINs, passwords, and verification codes confidential to avoid the risk of account misuse.
Umi Kulsum's experience at BRI Bojonegoro shows that the process of adapting to digital banking services does not always go smoothly. Staff assistance can serve as a bridge for customers to understand the technology used in their daily financial activities.
This type of guidance is also part of digital financial education, especially for those who still require explanations regarding transaction procedures.
With accessible education and service, it is hoped that customers will become increasingly accustomed to using digital banking facilities independently, safely, and according to their needs.
Ultimately, banking transformation is not just about introducing new technology, but also ensuring that the public has equal opportunities to understand and utilize these services.
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