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Arranged By :<\/strong><\/p>\n Livia May Yustianingtyas 202110160311325<\/strong> PROGRAM STUDI MANAJEMEN<\/strong> Introductions<\/strong> The development of technology and information is currently developing so rapidly, this is supported by the era of society 5.0 where all activities can be controlled using digital technology. This development makes it easy for people to carry out all work remotely. Today, the term Information and Communication Technology (ICT) has become a global focal point, especially when the contribution of technology is getting bigger in solving human problems in the current generation. The term arose because of the development of digital technology which began to spread in the era of society 4.0 until now. In that era, people began to rely on technology in droves or it can be said to emphasize this aspect for their daily activities. At first only computers that could connect to the internet network,<\/p>\n During the era of society 4.0, several problems arose which, if narrowed down, would form a conclusion, namely technological developments would demean human beings. The era of society 5.0 finally emerged as a response to the difficulties that arose from the previous era. The development of Information and Communication Technology (ICT) will produce new values that are more challenging and can create good relations between humans (human-centered) and technological progress (technology-based) (Abdullah, 2020). In this era, the Cyber-Physical System (CPS) which had been developed in the previous era was refined again to become the Cyber-Physical-Human System (CPHS). Humans are not only objects, but also controllers of the technology itself so that it will shape the character of a society that prioritizes humanity and technology. As currently all countries are trying, Indonesia is also helping to improve CPHS aspects in all fields. For example, in the transportation sector online motorcycle taxis have appeared, e-commerce has appeared in the trade sector, and the financial sector has provided m-banking; online financial record system, and so on.<\/p>\n Literature Review influence<\/strong> Discussion Figure 1. Indonesian Internet User Behavior Data<\/p>\n From a survey conducted by APJII (Association of Indonesian Internet Service Providers) the behavior of Indonesian internet users with a percentage of 97.4%, as many as 129.2 million Indonesians use social media, this influences the community in carrying out activities and states that most people use social media. The use of the internet is not only used in accessing social media but also in the educational, commercial, public service, entertainment and news sectors utilizing internet use. The more people who use social media, the more cases that originate from social media. Often the use of social media is misused by some people in providing hoax information. The use of social media does not only focus on the sectors studied by APJII (Association of Indonesian Internet Service Providers), there are also economic sectors that take advantage of the role of social media, especially Instagram and WhatsApp. the role of social media in improving the economy in Indonesia with many online shops using social media in promoting goods or services that they want to offer to the wider community.<\/p>\n The Instagram application is an application that can be used as a marketing tool for business people in this digital era. The development of social media in Indonesia is supported by the willingness of the community to carry out activities easily so that these factors make social media develop rapidly. Social media has characteristics that must be available if people want to use social media, these characteristics include: The development of social media in Indonesia is supported by the willingness of the community to carry out activities easily so that these factors make social media develop rapidly. Social media has characteristics that must be available if people want to use social media, these characteristics include: The development of social media in Indonesia is supported by the willingness of the community to carry out activities easily so that these factors make social media develop rapidly. Social media has characteristics that must be available if people want to use social media, these characteristics include:<\/p>\n a. Network b. Information c. Content and users Ethics in Using Social Media<\/strong> Ethics in everyday life is an important spotlight in society, when someone has good ethics it will reflect a good personality as well, with the development of technology and information it is easy for western culture to enter Indonesia which will threaten ethical values in community life. When western culture enters Indonesia easily, there will be new problems that will threaten ethical principles in people’s lives.<\/p>\n As the millennial generation will become the hope of the nation in the future, the role of the millennial generation in using social media will affect Indonesia’s integrity in the future. In using social, we often interact with many people. This interaction will create a social bond in interacting. Interaction in social media, namely communication, the use of words in communication will also affect ethics in playing social media. The words used in social media are more likely to raise a problem because of someone’s different intonation and reading style. Humans as social beings cannot possibly live alone and definitely need other people in their social interactions.<\/p>\n If the author analyzes the characteristics of social media conveyed by Communication Works in carrying out interactions on social media it does not require a specified time, and interactions carried out on social media tend to be faster than other media. Social interactions in social media also don’t have to be directed at one person but can be for many people. The use of good and correct language rules also does not affect communication on social media, this may be the basis for many people using social media in their daily lives and providing information.<\/p>\n Instagram and WhatsApp are social media that are widely used today in the community, the features on Instagram also provide many benefits for the community. The use of the Instagram application does have many impacts in the life of the digital era for the audience, where we can add insight and obtain information from the Instagram application. Of course, the use of Instagram as a means of marketing, communication, education, information, and other means.<\/p>\n Humans as Social Individuals in the Utilization of Social Media<\/strong> It is this development that brings humans to carry out activities easily and can be used remotely, the advantages possessed by digital technology are able to improve sectors in Indonesia. The real manifestation of supporting the development of the sector in Indonesia is by utilizing digital technology. Wherever and wherever we are, everyone cannot be separated from the development of this technology. Developments that continue to be improved in order to realize an update from each country are the government’s main focus in facing the digital era by utilizing digital technology.<\/p>\n The internet usage data becomes a reference in the process of managing employee career management where previously it has been explained that the influence of technology is so great in human processes as social beings. There are several things that humans can do when using social media, including the following:<\/p>\n a. Communication b. marketing The Role of Influence in Using Social Media<\/strong> Influencers don’t have to tend to support all public policies that have been set by the government, but influencers also have to be in a position as members of the public too. When there are policies that are felt to be inconsistent with the ideology and values of national and state life, influencers as the people’s right hand can continue to give and share their opinions on social media which help convey these policies to the detriment of society. How does an influencer carry out his role as the right hand of society? Currently, we find lots of petitions that are used as a means of voting on issues that are not in accordance with the image of the Indonesian nation and are contrary to Pancasila values. Influencers can use the petition to be distributed to the wider community so that in fulfilling the vote and rejecting the policy, all elements of society can fill in and vote. Therefore, based on these problems, influencers have a crucial role in public policy, both in terms of government and society, in providing solutions and solutions to public policy problems. We must be able to use social media properly and have a positive impact on the progress of a nation. Therefore, based on these problems, influencers have a crucial role in public policy, both in terms of government and society, in providing solutions and solutions to public policy problems. We must be able to use social media properly and have a positive impact on the progress of a nation. Therefore, based on these problems, influencers have a crucial role in public policy, both in terms of government and society, in providing solutions and solutions to public policy problems. We must be able to use social media properly and have a positive impact on the progress of a nation. Digital technology has many impacts on our lives, not only positive impacts, there are also negative impacts. Currently we are all in the digital era where everything uses applications and media related to the digital world, so this is one of the challenges for us to start this digital era. There are lots of applications that we can use to support the digital era, for example, for communication facilities, there are Instagram, WhatsApp, line, Facebook, Telegram, and so on. Meanwhile, in terms of buying and selling (e-commerce) there are shoope, Bukalapak, Lazada, Tokopedia and so on.An influencer is someone who engages in social media, where we are currently entering the digital era and activities using social media are widely used by the wider community. Humans as social beings follow the development of social media in various ways, namely as communication, marketing, and discussion<\/p>\n Bibliography<\/strong> Heri Yanto, Norashikin Ismail, Kiswanto Kiswanto, Nurhazrina Mat Rahim & Niswah Baroroh |(2021) The roles of peers and social media in building financial literacy among the millennial generation: A case of Indonesian economics and business students, Cogent Social Sciences, 7: 1, 1947579 , DOI: 10.1080\/23311886.2021.1947579<\/p>\n Karen Freberg and Graham K ed, \u201cWho are the Social Media Influencers? A Study of Public Perceptions of Personality,\u201d Public Relations Review, no. 37, (2011): 90.<\/p>\n Liu Zhilinin, May-Geva Iris, Comprative Public Policy Analysis of COVID-19 as a Naturally Occuring Experiment, Journal of Comparative Policy Analysis : Research and Practice Volume, 23, 2021-issue 2 Pages 131-142<\/p>\n Sai, K. Sreekanth. (2022) Influence Of Social Media On Millennials. Journal of Positive School Psychology. Vol. 6, No. 4, 6996 \u2013 7004<\/p>\n Setiadi Ahmad, Utilization of Social Media for Communication Effectiveness, AMIK BSI Karawang.<\/p>\n","protected":false},"excerpt":{"rendered":" Arranged By : Livia May Yustianingtyas 202110160311325 Indhira Nuarrifa 202110160311369 Amelia Berliana Diva L. 202110160311377 PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BUSNIS UNIVERSITAS MUHAMMADIYAH MALANG 2023 BOOK CHAPTERS GROUP INFLUENCE AND SOCIAL MEDIA Introductions Social media is currently very widely used in society, this is due to the flow of globalization that has entered Indonesia. 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\nIndhira Nuarrifa 202110160311369<\/strong>
\nAmelia Berliana Diva L. 202110160311377<\/strong><\/p>\n
\nFAKULTAS EKONOMI DAN BUSNIS<\/strong>
\nUNIVERSITAS MUHAMMADIYAH MALANG<\/strong>
\n2023<\/strong>
\nBOOK CHAPTERS<\/strong>
\nGROUP INFLUENCE AND SOCIAL MEDIA<\/strong><\/p>\n
\nSocial media is currently very widely used in society, this is due to the flow of globalization that has entered Indonesia. Social media that is widely used in society will have many positive impacts and positive impacts. There are so many problems that arise due to the development of social media. Social media also helps people to get information quickly. According to experts who give opinions about social media. According to Nasrullah, social media is a medium on the internet that allows users to present themselves and interact, work together, share, communicate with other users and form a virtual social bond. Nasrallah,<\/p>\n
\nSocial media<\/strong>
\nSocial media is currently very widely used in society, this is due to the flow of globalization that has entered Indonesia. Social media that is widely used in society will have many positive impacts and positive impacts. There are so many problems that arise due to the development of social media. Social media also helps people to get information quickly. According to experts who give opinions about social media. According to Nasrullah, social media is a medium on the internet that allows users to present themselves and interact, work together, share, communicate with other users and form a virtual social bond. Nasrallah,<\/p>\n
\nInfluencers are third parties who certainly have a function to market a product, besides that influencers have a function as someone who uses social media and has advantages in the marketing process so that they have many followers on social media.<\/p>\n
\nDevelopment of Social Media in Community Life<\/strong>
\nThe development of social media has a major influence in carrying out daily activities for the community, with the emergence of social media can also have positive and negative impacts. The use of social media is increasing due to technological and information developments and the increasing number of interesting features on Instagram, including share, comment, trending, topics, hashtags and other features. According to Nasrullah, social media is a medium on the internet that allows users to present themselves and interact, work together, share, communicate with other users and form a virtual social bond. Nasrallah, 2015) based on this understanding, the writer can conclude that social media itself is a medium for forming social bonds in society through interaction and communication between its users. The development of social media in society is supported by data from the results of a survey conducted by APJII (Association of Indonesian Internet Service Providers) in 2018 which is presented in the following graphic info<\/p>\n![\"\"](\"https:\/\/jurnalpost.com\/read\/wp-content\/uploads\/2023\/06\/fg.webp\")
\nNetwork is the main characteristic in playing social media because it relates to the connection of how someone uses social media. When someone has an internet connection, that person can easily access social media.<\/p>\n
\nIn social media, we will find a lot of information that we need to help with activities in our daily lives, besides that the information available on social media has something to do with the function of social media as an information provider.<\/p>\n
\nWhen you have a network and get information about one of the characteristics of social media, namely content and users, with interesting content on social media, people will be interested in using social media. a user is someone who accesses social media, the user is one of the unique characteristics that will lead to interaction between content creators and content connoisseurs. With this social interaction, another unique characteristic is created from the use of social media, namely social simulation in society.<\/p>\n
\nEthics are often related to Pancasila values and norms that apply in society, ethics have an important role in the manners and manners in the life of the nation and state, ethics are not only carried out in social life but in using social media there are ethics that regulate it . Good ethics will create a peaceful and peaceful atmosphere for the people of Indonesia, therefore the development of technology and information that has given rise to the role of social media also requires ethics in it.<\/p>\n
\nThe development of technology and knowledge which is increasingly making major changes from time to time has led to a new renewal, namely the presence of digital technology in life. The presence of this technology is supported by the existence of a digital era where all activities can be controlled using technology and are all digital.In that era, people began to rely on technology in droves or it can be said to emphasize this aspect for their daily activities. All human activities are associated with many systems that use communication systems.<\/p>\n
\nWith social media, humans can use it as a means of communication, because social media itself has a lot of supporting features. For example, Instagram, Twitter, and Line in social media this message feature can create communication between other humans which indicates that humans are social creatures. The comment feature can also be used in communication, where this feature creates a communication because users can reply to each other’s comments.<\/p>\n
\nMarketing itself is a way for someone to manage a company or business to get maximum results in selling products, both goods and services so that later it will affect sales value and consumer interest in buying the goods and services they offer, so that with the ongoing digital era, someone makes use of things. so as to create a goal that can be implemented, namely increasing purchases, digital technology has a relationship with how someone takes advantage of business opportunities to be able to achieve targets. One way is to use social media Instagram as a marketing tool.<\/p>\n
\nAn influencer is someone who engages in social media, where we are currently entering the digital era and activities using social media are widely used by the wider community. Based on the function as an influencer, namely as a suggestion to introduce and carry out activities so that they can be known by the public at large, the influencer’s role has a crucial role in public policy, this is based on several facts that existed when the government implemented public policies such as implementing the work copyright law omnibuslow where we can see influencers giving their opinions on social media, they voice their aspirations for this policy, some are pros and cons.
\nGood collaboration between the government and influencers is a marketing tool that can be known by the public at large.so that with the ongoing digital era and the existence of an influencer that can be utilized in this regard, so that later a goal can be created that can be implemented, namely increasing knowledge about financial management for millennials, financial management and other policies. Influencers and the government have a relationship with how public policies can work and can achieve targets. One way is to use social media as a means of promotion.<\/p>\n
\nConclusion<\/strong><\/p>\n
\nHastuti. (2021). Impact Of Social Media Marketing On Brand Image On Purchase Decisions Of Millennials Consumers. EMAK Journal: Accounting and Financial Management Economics Vol.2 No.3 page: 206 \u2013 214. p-ISSN: 2798-0499 e-ISSN: 2798-0502 .<\/p>\n